Velayudham is special for Vijay

 

Ilayathalapathy Vijay has termed his upcoming release 'Velayudham' a special film of his career.

Addressing thousands of his fans Saturday at the city's Poornima Theatre, where two trailers of the film were screened, the actor said: "'Velayudham' is a special film for me. I have acted in many films which have been filled with commercial elements. You have liked my films for their quality in picturisation of songs and fights. But 'Velayudham' is one film which is focused on a issue besides being packaged with lot of commercial elements."

"You have already given a thumbs up for the audio of the film. I hope you would like the film also," he said amid cheers.

Vijay was in the city to inaugurate a store of Jos Alukkas Jewellery, of which he is the brand ambassador.

"I have come here many times, including during the launch of Kannada film 'Jogayya', which was my friend Shivaraj Kumar's hundredth film. I am very fond of my fans in Karnataka," said Vijay.

Slated for a Diwali release, 'Velayutham' is produced by Aaskar Ravichandran and directed by M. Raja. The film also stars Genelia D'Souza and Hansika.

வேலாயுதமா... ஏழாம் அறிவா... உங்க 'ஓட்டு' யாருக்கு?

 

 

குறைந்தது 5 படங்களாவது வெளியாகும் என எதிர்ப்பாக்கப்பட்ட இந்த தீபாவளிக்கு கடைசியில் மிஞ்சியிருப்பது விஜய்யின் வேலாயுதமும் சூர்யா நடிப்பில் ஏ ஆர் முருகதாஸ் உருவாக்கியுள்ள ஏழாம் அறிவும்தான்.

 

விஜய்யின் கேரியரில் முக்கியமான படமாகப் பார்க்கப்படுகிறது வேலாயுதம். காவலன் வெற்றிப் படம் என்றாலும், அதற்கு முந்தைய தோல்விகளை ஈடுகட்டும் அளவுக்கு மெகா வெற்றிப்படமல்ல என்பது சினிமா வர்த்தகர்கள் கருத்து. விஜய் ரசிகர்களும் போக்கிரி மாதிரி ஒரு சூப்பர் ஹிட் படத்துக்காக காத்திருக்கிறார்கள்.

 

அவர்களின் எதிர்ப்பார்ப்பைப் பூர்த்தி செய்யும் வகையில், தீபாவளி சரவெடியாக வந்துள்ளது படம் என்கிறார் இயக்குநர் ராஜா. இவர் விஜய்க்காக இயக்கும் முதல் படம் என்பதால் நம்பிக்கையுடன் படத்தை வாங்கியுள்ளனர் விநியோகஸ்தர்கள்.

 

விஜய் படம் அதிரடி மாஸ் மசாலா வகை என்றால், இந்தப் பக்கம் முருகதாஸ் தன் வழக்கமான கிளாஸிக் + மாஸ் அப்பீலோடு உருவாக்கியுள்ள படம் ஏழாம் அறிவு. ஆரம்ப நாளில் இந்தப் படம் பற்றி சாதகமான கருத்துக்கள் வெளியானாலே போதும், படம் பிய்த்துக் கொண்டு ஓடும் (வசூலில்தாங்க!) என்பது பாக்ஸ் ஆபீஸ் கருத்து.

 

சூர்யாவின் அபார உழைப்பு, சீனா, தாய்லாந்து என கலர்ஃபுல் லொகேஷன்கள், ஹீரோயின் ஸ்ருதி... அனைத்துக்கும் மேல், முருகதாஸ் எனும் கடின உழைப்பாளியின் மீதான நம்பிக்கை இந்தப் படத்துக்கான எதிர்ப்பார்ப்பையும் அட்வான்ஸ் புக்கிங்கையும் எகிர வைத்துள்ளது. அறிவிக்கப்பட்ட அரங்குகளிலெல்லாம் அட்வான்ஸ் புக்கிங் குறித்த விசாரணை இப்போதே ஆரம்பமாகிவிட்டது.

 

இந்த இரு படங்களில் எது உங்கள் சாய்ஸ்... எந்தப் படம் இந்த தீபாவளி ரேஸில் அசத்தல் வெற்றியை ஈட்டித் தரப்போகிறது? ரசிகர்களின் எதிர்ப்பார்ப்பை பூர்த்தி செய்யும் விதத்தில் எந்தப் படம் இருக்கும் என்கிறீர்கள்?

 

 

Nanban Movie Latest Stills

 

 

 

 

 

 

 

 

 

 

 

 

 

பெங்களூரில் அசத்திய விஜய்!

 

 

வேலாயுதம் விளம்பர நிகழ்ச்சியில் கலந்து கொள்ள பெங்களூர் சென்ற இளைய தளபதி விஜய் கன்னடத்தில் பேசி அசத்தியுள்ளார்.

 

விஜய், ஜெனிலியா, ஹன்சிகா மோத்வானி நடித்துள்ள வேலாயுதம் வரும் 26-ம் ரிலீஸ் ஆகிறது. இந்நிலையில் அந்த படத்தின் விளம்பர நிகழ்ச்சி பெங்களூரில் உள்ள பூர்ணிமா திரையரங்கில் நடந்தது. இதில் கலந்து கொண்ட விஜய்க்கு அவரது ரசிகர்கள் பட்டாசு வெடிதது, விசில் பறக்க உற்சாக வரவேற்பு அளித்தனர்.

 

திரையரங்கமே அதிரும்படி கரகோஷம் எழுப்பினர். இதைப் பார்த்து விஜய் நெகிழ்ந்து போனார்.

 

மேடையில் பேசிய விஜய் கூறியதாவது,

 

எல்லாரு சென்னாகிதீரா? (எல்லாரும் நல்லா இருக்கிறீர்களா) என்று கன்னடத்தில் நலம் விசாரிக்க ரசிகர்களுக்கு ஒரே குஷியாகிவிட்டது. பெங்களூர் வந்திருப்பதில் எனக்கு மிகவும் மகிழ்ச்சி. தமிழகத்தைப் போன்ற வரவேற்பு இங்கும் உள்ளது. இங்குள்ள ரசிகர்கள் எனக்கு எப்பொழுதுமே பேராதரவு அளித்து வருகின்றனர்.

 

எனது நண்பர் சிவராஜ் குமாரின் 100வது படமான ஜோகையா அறிமுக விழாவுக்கு வந்திருந்தபோது கூட எனக்கு உற்சாக வரவேற்பளித்தீர்கள். நீங்கள் என் படங்கள் எத்தனையோ பார்த்திருப்பீர்கள். ஆனால் வேலாயுதம் அவற்றைவிட வித்தியாசமானது என்றார்.

 

விஜய் பேசப், பேச ரசிகர்கள் மகிழ்ச்சி ஆரவாரம் செய்தனர். விஜய் வருகையால் பூர்ணிமா திரையரங்கு விழாக்கோலம் பூண்டிருந்தது.

Nanban Shooting Finished

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Director Sangar Said "Hi Everyone,
Nanban shooting 100% completed. Since Velayudham is releasing on Diwali, Nanban will be for Pongal. And the audio will start rocking your ears from December.
All is well!"

Velayutham Film Europ Release Details

 

 

Velayutham is expected to take a mega opening in Europe while 7am Arivu lags behind in terms of screen count in that region. Ayngaran is going all out in leveraging its network in Europe which runs 'wide' as well as 'deep'. Ayngaran has opted for an aggressive release strategy knowing very well that they can rely on Vijay's strong fan base in major European cities.

Velayudham is also expected to open new markets by releasing in many new locations for the first time ever. Velayudham will release in more than 20 screens in Denmark, Holland and other Scandinavian countries.

Velayudham has necessary number of prints required to bring down a few BO records in the European market. Here are some key benchmark numbers to keep a note for the upcoming week.

* The BO record for biggest opening is held by Endhiran in the UK with collection of 278,000 Pound.
*Vijay's previous best opening stands at 77,500 Pound for Kuruvi.
*If the word of mouth happens to be positive,Velayudham can potentially exceed 170,000 Pound made by Sivaji the Boss.

Velayutham VS Ra one

 

 

In a recent interview Shahrukh Khan was asked the inspiration behind Ra One. He replied that it felt odd that his children were big fans of Spiderman, Batman, Superman, Captain America and a lot of other superheroes and that none of them was Indian. He said that he wanted to create an Indian superhero that Indian kids could be proud of. And, thus was born Ra One; of course we have to admit the fact that there were more than a 100 crore Indian rupees standing between the idea and its realization.

Yes, we have talked about this before, why India never had its own superheroes while Hollywood kept churning them out by the dozen in the form of comics, movies and whatnots. Some of them were designed to save New York or USA at best while the others went one step further and saved the world from all kinds of evil forces. Some people have pointed this superhero glut from America to the general American mindset of being saviors of the world. Whatever be the fact, we have to admit Hollywood has dominated the global superhero space.

Indian cinema has always had superheroes, we just haven't packaged them well enough. The essential qualities of superheroes are quite simple; infinite power (mandatory), ability to rise from the dead (mandatory), flying abilities (optional; recommended), good looks (optional; recommended). We have to agree that Indian heroes have had all these qualities for decades now. They can beat up a 100 people, come back even if they have been shot or hit on the head with iron rods, jump across multi-storeyed buildings, handle bombs etc. We have all grown up watching the average Indian cinema hero do many of these, mostly all of these things. And, come to think of it, even the American superheroes do nothing more. Yet, it is always the Spiderman, Batman and Superman who are acknowledged as superheroes by the Indian kids, not Sivaji or Ghajendra, Sura or Anniyan.

What is the reason behind this? Well, I believe it is the packaging. Look at all the American superheroes. They are brands in their own rights; designer suits (with capes, masks, hoods, horns, goggles etc.), designer made vehicles like the Batmobile, one unique weapon like Spiderman's web etc. Indian superheroes have never been given such benefits and as a result appear a lot less cooler to the kids. A superhero should dress up in some way that is different from the normal civilian. It all started with Superman wearing underwear over his pants. The Indian superhero character has never had a stand out dressing sense. And, one golden rule of superhero films that Indian cinema has always overlooked is the all important 'alter-ego'. Every successful superhero in world cinema has got an alter-ego and mostly he is a weak hearted, weak spirited loser who will start sobbing at the drop of a hat. Indian cinema has never given thought of the alter-ego thing, which would have made it a lot more exciting.

And, Indian superheroes have never had that secret source of power; they simply have the power, there is no explanation. A secret source that gives power adds to the mystique of a superhero, like spider's venom for Spiderman, a secret factory producing gadgets for Batman etc. If an Indian superhero derives power from, let's say, accidentally being exposed to the radiations from Kalpakkam nuclear reactor and then decides to use his newfound prowess to save the country; that would make things cool and also logical. Those of you who have read Samit Basu's novel Turbulence might be able to appreciate fully the importance of giving some kind of explanation, however farfetched it might be, for the existence of superpowers. Indian cinema is yet to wake to the endless possibilities of having alter-egos and providing secret sources of powers to their superheroes. There is proof that such a formula can work because the only Indian superhero that Indian kids ever accepted in a big way was Shakthiman (remember that TV series). It followed all the rules of superhero characterization; there was an alter-ego, there was a designer suit and a secret (spiritual) source of power. I am not recommending that Shakthiman be brought to the big screen, he would look far outdated in 2011.

As they say, when it rains, it pours. True to that dictum, the start of the superhero era in Indian cinema itself is heralding a handful of movies that can be put into that genre. It is not the isolated case of Ra One that has got all this excitement started up about Indian cinema taking to superheroes in a big way. Some might also say that the one can trace the beginning of this trend back to 2006 and Krissh; but that was an isolated effort, not one that inspired more of its kind. Even late last year, Vivek Oberoi tried to make a superheroic effort to salvage his career through Prince, but went down big time. Endhiran could have counted as the first authentic and successful on screen superhero character, but for the villainy in Chitty. But it still will remain one of the pioneers when it comes to investing characters with superheroic potential.

But, this time, we can be confident that the initiation of the superhero trend will not end up as just another isolated spike n the graph which otherwise flatlines along aimlessly. Why are we so confident, because, besides Ra One, Velayudham is also touted as a superhero movie, and we can believe those claims after seeing the trailer which show Vijay in a hooded suit, with a sword slung on his back. And, there is Mysskin who is getting ready with Mugamoodi which will reportedly present Jiiva in a superhero get up. Going by the title, we can be sure that the superhero here will be wearing a mask.

Now, we have a lot of hope in Ra One, Velayudham and Mugamoodi. They seem to be following at least a few of the rules that have made superhero films worldwide phenomenon. We can see designer suits, alter-egos (surely Ra One's got one) and perhaps an explanation of where all that enormous world-saving power comes from. Yes, its time for the Indian superhero.

Vijay inaugurated new showroom of Jos Alukkas [Video, Pics]

 

 

Vijay, who was taking a break in Dubai from his tight schedules is back to India. He has travelled to Bangalore for unveiling a new showroom of Jos Alukkas.

The showrooom at Dickenson Road was inaugurated by Vijay today and Vijay has been the brand ambassador for Jos Alukkas for a year now.He will also launch his Diwali release Velayudham's trailer at the Poornima theatre for his Bangalore fans. It is worth mentioning that Vijay has huge fan base in Bangalore city.